eCommerce Marketing Strategies To Increase Sales & Traffic

With so many online stores selling more or less the same products, competition is at an all time high in the online retail industry. Any eCommerce business wanting to succeed in this competitive environment needs to have the right marketing strategies in place. It’s simply not enough to have a great webstore. Without proper marketing all your website development efforts will go down the drain.

Here are some eCommerce marketing strategies you can use to get the best out of your eCommerce venture.

1. Upsell Your Products

A majority of merchants go for up selling their products, because up selling works better than cross selling online. There are two main factors to up selling – 1) Make your upsells related to the original products 2) Have the right product pricing strategy to make the upsell look like a deal. Also make sure that products you are up selling fulfill your customers’ needs. New products must be really better than the original ones.

2. Integrate Instagram

An average order value from Instagram marketing is around $60.00. Instagram gives brands 25% more engagement than any other social media platform. If you use right filters, appropriate hashtags and post at the right time, then you are on the right path on Instagram.

You can run campaigns, contests and share user generated pictures on Instagram. It is an excellent way to attract users towards your offerings. Instagram is one of the fastest growing apps and can be integrated with your store to have a better user engagement.

3. Launch A Facebook Store

Nobody in their right mind should ignore Facebook, the biggest platform for social media marketing. What many people are not aware of is that it is also a great source to generate traffic for shopify users since it is well integrated with Shopify store; you don’t have to have a separate track of your inventory changes. Facebook Store, an app built by Shopify lets you display and sell your products directly on your Facebook page. Buyers can share their favorite items with their friends.

4. Capture More Email Subscribers

Email is one of the most essential means at your disposal in eCommerce marketing. It drives online traffic to your store. Email marketing is one of the oldest and still the best channel for digital marketing because it is more direct and accessible. If you are not convinced, consider these stats:

  • Emails have an ROI of around 4,300%.
  • 80% of people claim that they receive marketing messages with their personal emails regularly.
  • 70% of people make use of discount offers.

So don’t ignore the power of good old email. Getting your target customers subscribe to your emails is one of the most surefire ways of increasing sales.

5. Improve Email Campaigns

Of course, it is not sufficient to gather a bunch of email addresses. Sending emails regularly with targeted content and offers is critical. There could be many occasions for sending emails that your subscribers appreciate.

For instance, send a welcome email once the customers sign up. This helps have the highest open rates of any marketing e-mails. Or you can let your customers know that their order is being processed and on its way. They would love to know their order status.

Another example is to send regular newsletters and let your buyers know about new discount offers, tips and company news. Out of curiosity, they might check your emails.

6. Generate More Product Reviews

As per the online magazine Internet Retailer, one can boost eCommerce conversion rate by 14-76% by adding product reviews to eStores.

There are two key reasons why this is so. First is social proof. Product reviews are similar to testimonials, wherein people share their experiences after using particular products. Second key reason is, SEO. Product reviews help increase the amount of content on web pages and also increases the probability of ranking for long tail keywords.

What is Available Within Ecommerce Marketing Strategy?

An ecommerce marketing strategy may include many different types of marketing efforts. This will usually depend on the goal you want to achieve with the campaign.

If you are looking to find out what is available to you with an ecommerce marketing strategy then you have many things to choose from. These include new content on your site, article writing and posting, blogs, email campaigns, press releases, and much more.

An ecommerce marketing strategy may include many different things like article writing, content, blogs, email campaigns, press releases, and more. The purpose of a marketing strategy is to announce certain events, create hype about a business, make customers curious, and provide an end result of higher sales. Branding is a big reason that people use marketing to create a name for themselves and their business. There are many companies that you can hire to provide marketing techniques for your company. The wonderful thing about the web is that a campaign is low cost to free. You can perform your own marketing techniques at no cost to you but your time if you know how to do these things. It is usually best to hire someone to help you in order to get the results you are hoping for.

Article writing is common for an ecommerce marketing strategy. Article writing is used for many different things like providing content on the web pages of a website and posting them throughout the web. The goal for articles when used as content is to have integrated keywords that will work with the search engines and for them to be interesting for the users to read. Article writing is very beneficial when used properly. Article writing across the web usually integrates links back to a website so inbound links are present. This works with the search engines also and provides an easy way for readers to check out the company site and see what the business is all about.

Blogging is another form of an ecommerce marketing strategy which people opt for. There are thousands of blogs across the web. The goal is to find relevant blogs discussing products or services offered by the business so you can talk about your business too. Blogs have shown to be beneficial when used as articles, integrating links back to the site, and talking about the business. People actually read and pay attention to blogs and they can be verry beneficial.

Email campaigns are popular uses of an ecommerce marketing strategy when a business wants to announce an event like a sale or special they are holding. This is a good way to reach out to thousands of people at the same time. A small percentage of people will go to the site out of curiosity and click around. This will improve site rank and possibly sales if they make a purchase.

If you are trying to get the word out about certain events and you want to have a big turnout then you might also consider hiring a professional to provide press releases. A press release ecommerce marketing strategy will target the local media. Many customers focus on the media to learn about sales and events in their local area. When you use a press release campaign, press releases will be sent to the media outlets and they will provide the advertising for you. This is a low cost campaign and it is very effective. This type of strategy is used when advertising things like big event sales and any type of event you want to draw a crowd to.

Ecommerce Marketing Strategy Insights

When considering marketing for online businesses-for any type of website-search engine marketing rules. But before delving into search engine marketing and its advantages for ecommerce, it is important to understand the core concepts of this industry. Search Engine Marketing (SEM), also called Internet Marketing or Search Marketing, is used to describe acts associated with researching, submitting and positioning a website within search engines to achieve maximum exposure and top rankings, particularly when a user performs a keyword search using terms and phrases that are associated with the business. SEM is an umbrella term that includes work such as search engine optimization, content authoring and refining, paid listings and other search related services and functions that will increase exposure and traffic to websites.

Search Engine Marketing for Ecommerce
Search Marketing has become an increasingly competitive business segment in the Web industry and particularly among ecommerce vendors. Although SEM can serve as a key marketing driver for any online business, it is an especially powerful tool for ecommerce sites because they generally have lower traffic and higher income per visitor than a content site. This means that even a small increase in traffic can result in a large increase in revenues. Therefore, when developing an ecommerce marketing strategy, investing in SEM would be highly cost effective to include in marketing initiatives.

One important distinction when optimizing an ecommerce site versus a content site is that an ecommerce site should be setup to use search engine friendly URLs and meaningful identifiers. Most ecommerce sites are database driven and most shopping cart solutions are not search engine friendly. This may make it difficult for search engines to navigate through product pages, and if a search engine indexes your home page rather than your product pages, you may lose out on key traffic since most visitors search for exact product names or brand names.

Also of significant importance with ecommerce sites is the proper optimization of image data to assist the search engines in identifying the key focus of your individual product pages. Using correct identifiers in the image code builds relevancy strength for each individual product page and will provide further boosting in search engine ranking.

SEM Work: A Year Round Commitment
Search Engine Optimization is an ongoing process as search engines regularly change their search algorithms to rank certain website elements with more importance and other elements with less importance. Because search engines alter their algorithms and metabolize website content so frequently, it is highly recommended that you perform SEM work on at least a quarterly basis to maintain and improve search engine rankings.

It is simply not enough to ensure that your site ranks high when the initial site optimization goes live. You must constantly stay a few steps ahead of the competition, which is targeting the same keywords. Even if your site has top rankings for many phrases, SEM will be required to maintain those rankings over time. It is also important to consistently expand website content to target new relevant phrases as well as develop off-site content and linking strategies.

Search Marketers work hard to discover new marketing opportunities to drive relevant traffic to your site every day. Attracting visitors by authoring optimized rich content is only part of the equation. This content has to effectively convert visitors into customers by placing “call to action” elements on the page.

Considerations For Ecommerce Product Catalogs
When developing an ecommerce marketing strategy, establishing a user-friendly product catalog is essential for high conversion rates. It is important for search engine visibility to have keyword rich product categories listed on your homepage. Also consider developing good category short and long descriptions as well as product short and long descriptions.

Hire an SEO firm to research traffic patterns and degrees of competition for relevant search phrases. To capture traffic from searches, it is extremely important to integrate targeted, highly relevant keywords into your category and product names and descriptions.

To improve search engine rankings, be sure to include the following elements in your
product catalog:

· Keyword rich category names on the home page
· Category short and long descriptions
· Keyword rich title tags for your category pages
· Keyword rich product names
· Keyword rich title tags on your product pages
· Keyword rich product short descriptions of at least 1-2 sentences
· Keyword/content rich product long descriptions consisting of several paragraphs of text, bulleted lists of product highlights and benefits, and support files such as PDF, EXE, and PPT
· Multiple quality product images

Conclusion
For an ecommerce website, gaining targeted traffic is essential for making online sales conversions. Investing in search engine marketing while establishing an ecommerce marketing strategy will pay off substantially, especially if it is incorporated early on in development. Remember to perform SEM work on a regular basis in order stay ahead of competition, and concentrate on well-researched, relevant keywords.