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Types of Ecommerce Marketing Strategies

There are many different types of ecommerce marketing strategies that you might be looking for to help your business. These might be to create hype about a company event about to take place, increase traffic to your online business site, improve your page rank for your online site, and do a little damage control.

An ecommerce marketing strategy can consist of many different things. Many of the most common types of marketing offered to companies today include increasing traffic, creating hype, improving page rank, search engine assistance, and even providing damage control.

Increasing traffic is one of the biggest requests with businesses today. Many people suffer of a lack of traffic due to content, offensive content on their site, misguided keywords, and many other issues. It is common for things like this to happy and they don’t even know it. Most people really have no idea that their website is the reason they haven’t any traffic. An internet marketing strategy for people like this would be to completely revamp their site to provide a more professional site with the proper content. Content can make or break you when it comes to traffic. Content is responsible for search engine rank, how customers view you, and how professional you look. Good content can help increase traffic and bring in more customers.

Improving page rank also has a lot to do with content but it can also include getting the word out that a business exists. Page rank is important to customers in many circumstances on the web. Some customers are too afraid to use their credit card on a site with a poor page rank. A good page rank can create instant trust because it means you are well known and popular. Most customers will trust that other people are purchasing too if the pager rank is good.

Getting the word out that a company exists is a common ecommerce marketing strategy. This type of strategy usually is for people that have relied on friends and family members to get the words out that they exist and it just isn’t working. When you want to spread the word then a professional can help you come up with a plan on how they will go about telling the web about the business. This might include press releases, article postings, and even an email campaign.

Creating hype is another way to get the word out for an ecommerce marketing strategy. Hype is important because you want customers to be curious about who your business is but what you can do for them. They have to be curious enough to go to your website to check out the site and see what types of things you offer. Hype can be created through blogging, email campaigns, article writing and much more.

Another ecommerce marketing strategy is by search engine marketing. Search engine marketing helps people that are not showing on the search engines at all when they type in relevant keywords to their site. This type of marketing may be a good campaign if you go to as many search engine sites and you cannot find your website. A professional can help you get on track and listed with decent results through the search engines. Keep in mind that no marketer can offer you a number one position on your site. If someone does offer a number one position then you need to look elsewhere because they are making promises they cannot keep.

What Every Business Should Know About Ecommerce Marketing Strategy

Running an integrated ecommerce marketing strategy is very important to your overall business goals and objectives. This strategy should incorporate all facets of your offline marketing and direct traffic to your site for lead generation and sales creation.

This necessitates auditing all your offline business materials to ensure that the web address is correctly referenced and considered. Most businesses that use the web as a serious marketing medium should have a formalized internet marketing strategy. This written document should scope and bound the marketing objectives, state the plans intentions and provide a basis for measuring or benchmarking progress. Here are some suggestions for incorporation into your ecommerce online marketing.

Email Marketing:

You should have a facility in place to collect email addresses and make regular contact with your subscribers. This is an approach that can be used to build credibility and allows you to keep in contact with prospective customers. When you release new products, you should use this channel to inform your subscriber base. This generates word of mouth advertising and can be a healthy form of repeat business.

Giving Away Free Reports:

By giving away free reports, both online and offline, you can incorporate sales material that directs potential customers back to your website for further information. This is a great way to generate traffic, showcase new products and generate new business. It also serves as a reminder to prospective customers who may be close to ordering.

Using Video:

Uploading free videos to your website, YouTube and Google Video provides a neat way to deliver a verbal message with a background presentation. People like to watch videos and once you are setup to create them they can be much easier to produce than writing extensive reports. Videos are a great way to showcase new products or highlight important features that can differentiate you from your competition. Using video will put you at the forefront of ecommerce marketing.

Monitoring Statistics:

Your web statistics can provide valuable insight into consumer surfing behavior. By regularly monitoring them you can discern important viewer trends. Heavy emphasis on certain sections of your site provides insight into consumer interest and can be used for additional product or content creation. Sections that are not generating interest may indicate an important area of your business that needs revival. It can also indicate an area that may need additional search engine and pay per click campaign focus.

This is several internet marketing strategies that you should consider as part of your marketing arsenal. By using a combination or all of the above you can reach a broader target market, build a customer base and expand your business activities. If you haven’t formalized an ecommerce online marketing plan then the above suggestions should provide you with a place to start.

Ecommerce Marketing Strategy for A Profitable Website

Formulating a marketing strategy for your ecommerce website is one of the most important things you can do for your business. There’s no point in building a website before you’ve even thought about the marketing aspect of it. You must understand your market from the outset so that you can attract customers as soon as possible.

So what should your ecommerce marketing strategy be?

First, define what is unique about your product or service and, with that in mind, create a step-by-step marketing plan.

A big feature of marketing these days is Search Engine Optimization (SEO), which basically means ensuring that the content of your website includes the most effective keywords for each page so that when a potential customer is doing an online search, the odds are more in your favor that they will be directed to your site from the search results pages. Keyword research is the most vital part of SEO. Finding the best keywords and keyword phrases for your business is critical, because you should build your ecommerce site around these keyword phrases; you don’t just throw them in as an afterthought. Discovering the proper keyword phrases may indeed be the most important step in your whole marketing strategy.

Your ecommerce marketing strategy should include the time and budget for lots of market research. The goal of this market research is to discover:

– Who are your potential customers?

– What do your potential customers want?

– What is their demographic?

– Who are your competitors?

– What are your competitors offering?

– How are your competitors reaching their customers?

Just because keywords are the foundation you build your website upon, that does not mean that the design of your website doesn’t matter. Of course it does. Your customers should be comfortable and happy when browsing your site and should feel encouraged to visit again. The site needs to look professional, and reflect the unique aspect of your product or service. It should be simple to navigate and must enhance the visitor’s experience. Include some positive reviews from past customers if possible. All of your terms and conditions should be clear and unambiguous. Very importantly, all of your contact details must be simple to find and should be repeated throughout the site.

Once your site is created, that does not mark the end of your ecommerce marketing strategy. On the contrary, you must now work hard to maintain the site, always being sure that it’s up to date. Additionally, you should constantly analyze its web traffic to find out how many visitors you’re getting, how long they spend on the site, what pages they visit, etc. This information is invaluable for enhancing the site, fine tuning your strategy and thus bolstering your bottom line.